MoMA Denies Vandalizing MTA Property

CBS Outdoor, the advertising firm that installed the Museum of Modern Art’s extensive campaign in the Atlantic-Pacific subway station, believes MoMA was complicit in this past weekend’s destruction of several of the ads by Poster Boy and campaign creator Doug Jaeger, CEO of the Happy Corp.

Apparently, back on February 10th, two men met at the Brooklyn’s Atlantic-Pacific subway station at 2 a.m. “One was Poster Boy, or at least someone from his collective, a member of which was arrested earlier this month on criminal-mischief and misdemeanor charges. His accomplice was a less likely culprit: Doug Jaeger, the marketing executive who created the campaign for MoMA.”

According to New York Magazine:

Wearing official MoMA jackets, the two convinced the MTA guards and station police that they were there on official business. Poster Boy and his crew then proceeded to mash up the reproductions in traditional PB-style, meaning Andy Warhol’s Marilyn was made to look as though she had a nose job, and a cutout of a race car was positioned to dive into another painting. When they were done, Jaeger staged a fashion shoot in front of Poster Boy’s reworked creations, using hired models and a professional photographer (the above model’s face is pixelated — says Jaeger, who hopes to sell the images at some point — because he doesn’t have permission to use his/her likeness without consent).

MoMA denies any involvement. But CBS Outdoor isn’t buying it. “They vandalized our property and they really got involved in vandalizing MTA property as well. I think it’s a negative press image that they’re pushing on the MTA and on us.”