NY takes a second try at adding a post-mortem right of publicity

It is clear from the outset that the primary purpose of the bill is to add a postmortem provision to New York law, one that would extend rights for forty (40) years after a person’s death. The bill also would address concerns over the use of digital replicas of deceased individuals. The bill also will protect people from the circulation of nonconsensual intimate images, including simulated performances.

Good overview via Jennifer Rothman.