El Chapo Uses Trademarks to Protect Outlaw Brand

This just in from a confidential source. It appears that the wives (yes, plural) and daughter of Mexican drug lord, El Chapo Guzman, have applied for twenty-four Mexican trademarks.

Alejandrina Salazar Hernández and Emma Coronel Aispuro, wives of Joaquin “El Chapo” Guzman, and Alejandrina Gisselle Guzman Salazar, daughter of El Chapo have submitted 24 applications for trademark registration to market products under the name of El Chapo. Requests that have been submitted to the Mexican Institute of Industrial Property (IMPI) are: El Chapo, El Chapo Guzmán, Joaquín El Chapo Guzmán, El Chapito Guzmán, El Chapito, Joaquín Archivaldo Guzmán Loaera, Don Chapo Guzmán. The registration of trademarks is in the Global Brand Database of the World Intellectual Property Organization.

Some more on this story here.