Monday, December 11, 2023

Balenciaga sued for copying CAR-FRESHNER’s tree design


According to a new lawsuit filed this week in a New York federal court by CAR-FRESHNER Corporation and Julius Sämann Ltd., Balenciaga is selling tree-shaped keychains “that are deliberately designed to replicate the plaintiffs’ [trade dress-protected] Tree Design,” which thanks to 66 years of continuous use, have become “staples of American culture, familiar to millions of consumers who encounter these  products and marks in a wide variety of commercial contexts.”

What do you think?


The case is CAR-FRESHNER Corporation and Julius Sämann Ltd., v. Balenciaga America, Inc., 1:18-cv-09629 (SDNY).

More here.


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