Images and the Consumption of Guns

1908 Colt Advertisement.

I’ve been meaning to post about this article on the role advertising and marketing played in the glorification and consumption of handguns. If you’re interested in photography, image making and reading, this is definitely worth a read.

As the frontier was settled and U.S. cities grew, fewer Americans even needed guns as tools. By the turn of the 20th century, the industry had embraced the emerging science of marketing. Gun companies began thinking about how to create new demand for their products. In this respect, their business was no different from the stove or soap business.

Via the WSJ.