Toucan’t Chew, the Battle Over A Trademark
Via Techdirt, how Kellogg’s polices its highly recognizable bird.
Kellogg’s has apparently decided that the Maya Archaeology Initiative is treading dangerously close to its breakfast cereal turf. A cease-and-desist letter was sent to the non-profit group after Kellogg’s discovered MAI’s brazen use of a natural, tropical bird in its logo, specifically one with an unusually large nose that may possibly be used to discover the great flavor of fruit.
Via Techdirt.
Tags: birds, branding, intellectual property, likelihood of confusion
Kellogg’s could be a little more absurd, but unlear how.